For many individuals, the thought of selling a product or service can evoke feelings of anxiety and discomfort. However, there is a way to shift from traditional sales roles to a more consultative approach, which not only alleviates the negative connotations of selling but also leads to more meaningful interactions and long-term relationships with clients.

Ask most people about their attitude to selling and it will bring a negative response. The thought of being a 'salesperson' doesn't fit with the idea of a great job.

The pressure to meet sales targets, the fear of rejection, and the perceived pushiness often associated with sales can make the process overwhelming for some.

However, using a more consultative approach can be more productive in the longer term and allow for better business relationships.

Traditional sales techniques typically involve a focus on persuasion, closing deals, and meeting quotas. This approach can create a transactional dynamic in which the salesperson is perceived as solely interested in making a sale, rather than understanding and addressing the needs of the customer. This can lead to mistrust and reluctance on the part of the client, resulting in a strained relationship that is not conducive to long-term business success.

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