Free
What is the price of 'free' in business?

In today's digital age, the concept of 'free' has become increasingly prevalent, especially in the realm of services offered online. From free email services to free streaming platforms, consumers have come to expect access to a wide range of services without having to pay a penny. But what is the true cost of these free services, and how do they impact both consumers and businesses?

In today's digital age, the concept of 'free' has become increasingly prevalent, especially in the realm of services offered online. From free email services to free streaming platforms, consumers have come to expect access to a wide range of services without having to pay a cent. But what is the true cost of these free services, and how do they impact both consumers and businesses?

The Appeal of Free Services

Free services have a universal appeal that is hard to resist. Consumers are naturally drawn to the idea of getting something for nothing, and companies are well aware of this psychological pull. By offering free services, businesses can attract a large user base quickly, which can then be monetised through advertising, premium upgrades, or other revenue streams.

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