Public relations, often referred to as PR, is a strategic communication process that organisations, companies, and individuals use to build mutually beneficial relationships with the public. PR professionals work behind the scenes to create a positive image and reputation for their clients, influencing public perception and behaviour through various communication channels.

Public relations, often referred to as PR, is a strategic communication process that organisations, companies, and individuals use to build mutually beneficial relationships with the public. PR professionals work behind the scenes to create a positive image and reputation for their clients, influencing public perception and behaviour through various communication channels.

Public relations plays a crucial role in shaping the public's perception of an organisation or individual. PR professionals are responsible for managing communication and fostering positive relationships with the media, customers, employees, investors, and the general public. They work to build trust, credibility, and goodwill through effective storytelling, crisis management, and reputation management strategies.

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